The Bank of Ghana has endorsed a merger between Access Bank and Diamond Bank in Nigeria.
By this, Access Bank has penetrated 7 African countries and three continents including Asia, Europe and Africa.
The two banks received regulatory approval to merge in April this year.
Managing Director of Access Bank, Olumide Olatunji in an interview with Citi Business News said the merger has created a bigger, better and stronger bank to better serve its customers.
“With the new merger, there will be new products we launch in the Ghanaian space as we seek to develop our products here. We want products that are going to be relevant to the Ghanaian market. So, with the Bank of Ghana’s approval, we will deploy more exciting products into the market in Ghana,” he said.
He made this known at the media unveiling of Access Bank’s new brand identity at their head office in Accra.
The unveiling of the new brand signifies the company’s global appeal and strategy of becoming Africa’s gateway to the world as well as its ambition to be one of the largest retail banks in Ghana.
The new visual identity, which includes a new logo, unique brand colours and refined brand promise, follows the successful merger between our parent company Access Bank Plc and erstwhile Diamond Bank in Nigeria and subsequent approval received from the Bank of Ghana to commence its rebranding exercise.
Providing more insights into the new brand identity, the Managing Director of Access Bank Ghana, Mr. Olumide Olatunji remarked: “These are exciting times for us and thousands of our customers across the country.
Access Bank has grown over time and has built an enviable brand in the wholesale banking segment but increasingly we have always wanted to strengthen our retail franchise to enable us to diversify and serve the whole value chain, right down to the ordinary woman in the village.
With this new identity, we shall be opening more doors that will offer families the opportunity to realise their dreams, providing Ghanaian businesses with access to intra-Africa trade and global markets and giving budding entrepreneurs the tools to build a business,” he concluded.
Access Bank now has about 29 million customers and over 27,000 staff in 12 countries across three continents. Customers of Access Bank can expect exciting times ahead with enhanced and more efficient digital platforms for their banking needs, more unique and innovative products and more rewarding benefits from their banking relationship.
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