Managing Director of Accra Hearts of Oak, Mr. Frederick Moore has confirmed the long-term partnership deal between the club and Africa’s leading Financial Technology Company, Cloud Africa, following media reports.
Speaking to Kumasi FM, Mr Moore said “Cloud Africa is one of the companies we’ve got strategic partnership with. What we are aiming to achieve is to balance sponsorship with commercial activity so there are some companies that we are going into strategic partnership with for commercial activity.”
He added that, “Sponsorship is somebody giving you money and hoping that you do marketing for them, strategic partnership is both of you creating a product that you both benefit.
“That to me, is much more sustainable than the company giving you money. They can change their mind when the board, the management or the CEO changes.
“When you get strategic partnership with a company. It is much stronger because both parties benefit. It’s not just Goil and Cloud Africa, there are more.
The company, Cloud Africa Ghana, headquartered in London, United Kingdom was incorporated in Ghana in 2015.
By Maxwell Ofori / www.thechronicle.com.gh
The post Hearts of Oak goes into partnership with Cloud Africa Limited appeared first on The Chronicle Online.
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