Millennials are hurting dozens of industries, from beer to napkins. But here are their favorite brands.
Millennials are hurting dozens of industries, from beer to napkins.
But the young demographic is also helping some industries. Ad agency Moosylvania analyzed 15,000 responses from millennials — age 17 to 37 — that the agency has collected over the last five years on their favorite 100 brands.
There are many complex reasons millennials' preferences differ from prior generations', including less financial stability and memories of growing up during the recession.
"I think we have got a very significant psychological scar from this great recession," Morgan Stanley analyst Kimberly Greenberger told Business Insider.
We've selected their 25 favorites that are poised to grow.
25. Kohl's
Headquarters: Menomonee Falls, Wisconsin
Why it's hot with millennials: Kohl's rewards program ensures customer loyalty without needing a store credit card.
24. Express
Headquarters: Columbus, Ohio
Why it's hot: Express rewards shoppers by not just using their store credit cards, but by getting involved with Express in other ways, too — like retweeting its tweets and singing up for its text message alerts.
23. Under Armour
Headquarters: Baltimore, Maryland
Why it's hot: Under Armour has exploded in popularity in recent years thanks to signing famous athletes like Stephen Curry and smart marketing of its performance-wear.
22. Toyota
Headquarters: Toyota, Aichi Prefecture, Japan
Why it's hot: Toyota's mid size SUV is one of the most "reliable" cars. The company is also making moves to partner with Uber.
21. Old Navy
Headquarters: San Francisco
Why it's hot: Old Navy has delivered quirky spots starring Amy Schumer. The retailer understands how to market content to the Internet generation, though sales have been slipping lately.
20. Disney
Headquarters: Burbank, California
Why it's hot: The movie house has produced massive hits in recent years.
16. American Eagle
Headquarters: Pittsburgh, Pennsylvania
Why it's hot: American Eagle has managed to avoid the fate of many of its competitors by not falling victim to the low sale prices utilized by many fast fashion stalwarts.
18. Jordan
Headquarters: Beaverton, Oregon
Why it's hot: Jordans are a huge part of the sneaker phenomenon and are a huge part of sneaker culture.
17. Forever 21
Headquarters: Los Angeles, California
Why it's hot: Forever 21 offers clothing at unbeatable prices and has expanded tremendously in two decades. It epitomizes fast fashion.
16. Ford
Headquarters: Dearborn, Michigan
Why it's hot: Ford wins big with the millennial mom category.
15. Victoria's Secret
Headquarters: Columbus, Ohio
Why it's hot: Victoria's Secret is the undisputed leader of the lingerie market, controlling 61.8% of the market share, according to IBIS World.
14. Starbucks
Headquarters: Seattle, Washington
Why it's hot: Starbucks has been expanding its menu to include more food options such as sandwiches and salads.
13. Pepsi
Headquarters: Purchase, New York
Why it's hot: PepsiCo definitely tries to connect with millennials. It even featured emojis — the language in which millennials speak — on its bottles.
12. Nintendo
Headquarters: Kyoto, Japan
Why it's hot: Many millennials feel nostalgic toward Nintendo because they played its games as kids. This has led to brand loyalty in adulthood.
11. Adidas
Headquarters: Herzogenaurach, Germany
Why it's hot: Adidas has gained more traction thanks to its increasingly popular Stan Smith sneakers, as well as its partnership with Kanye West called Adidas Kanye West.
10. Google
Headquarters: Menlo Park, California
Why it's hot: Google's smartphone apps have become essential for many millennials.
9. Coca-Cola
Headquarters: Atlanta, Georgia
Why it's hot: Coca-Cola remains the clear leader in the soda market. The brand also scored high points for its "Share a Coke" campaign, which featured common names on Coke bottles.
8. Microsoft
Headquarters: Redmond, Washington
Why it's hot: Microsoft is currently working to lure in Apple users with the Microsoft Surface.
7. Wal-Mart
Headquarters: Bentonville, Arkansas
Why it's hot: Wal-Mart gave its workers a raise and has pledged to adopt more humane standards for the meat it sells.
6. Sony
Headquarters: Minato, Tokyo
Why it's hot: Sony is ready for innovation, from robots that can interact with humans to its wildly popular PlayStation.
5. Amazon
Headquarters: Seattle, Washington
Why it's hot: Amazon offers one-hour delivery for members of its Prime service.
4. Target
Headquarters: Minneapolis, Minnesota
Why it's hot: Target owns the intersection of style and affordability.
3. Samsung
Headquarters: San Jose, California
Why it's hot: Samsung's Galaxy phones and tablets are extremely popular with millennials.
2. Nike
Headquarters: Beaverton, Oregon
Why it's hot: When it comes to active wear — and apparel in general — Nike is the go-to brand.
1. Apple
Headquarters: Cupertino, California
Why it's hot: Apple has a fanatical following, and many of its customers are millennials. The company's iPhones, iPads, and Macbooks, and Apple Watches are wildly popular.
Millennials are hurting dozens of industries, from beer to napkins. But here are their favorite brands. Read Full Story
Facebook
Twitter
Pinterest
Instagram
Google+
YouTube
LinkedIn
RSS