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Home » Ghanaian Times » Wed 25th Mar, 2026 » Build careers on purpose and values – Telecel CEO urges women

Build careers on purpose and values – Telecel CEO urges women

Ghanaian Times

Wed 25th Mar, 2026 07:37

The Chief Executive of Telecel Ghana, Patricia Obo-Nai, has advised women seeking professional growth to redefine success beyond titles and public recognition, and instead build their careers anchored on purpose and values.

Delivering the first keynote address on “Purpose-Driven Career Development” to hundreds of women at the 2026 Woman Redefined Conference at the Wesley Towers in Accra, she urged the audience to view career development as a deliberate journey shaped by purpose, integrity, and excellence.

Obo-Nai cautioned against defining success only through promotions, academic credentials, or public recognition, arguing that external milestones often fail to provide long-term fulfillment if disconnected from purpose.

“Your career is the platform on which your purpose performs. It is the classroom where your character is tested and the pulpit from which your life speaks. Without aligning your career with your purpose, you can climb every career ladder and still feel empty or collect every certificate and still feel misplaced.”

The Woman Redefined Conference, organised by Reveal Impact Initiative—a non-profit organisation committed to transforming lives through literacy, education, and community empowerment—is a faith-based gathering under the theme Healing, Empowerment, Purpose. The day-long event convened diverse career professionals, ministers of faith, and female leaders across sectors for keynote sessions, panel discussions, and practical breakout sessions focused on identity, family, workplace influence, and leadership.

Obo-Nai described living your purpose as a journey realised through responsibility, discipline, and consistency, whether in leadership, business, family life, or community roles.

“You cannot speak about purpose and then neglect excellence. You cannot project leadership and be terrible at your job. The spirit of Christ is a spirit of excellence, and it must show in your actions,” she said.

She advised against treating values and performance as separate conversations, noting that credibility in leadership is often built through reliability and consistency long before major opportunities arrive.

“Your integrity is your most important asset. People may disagree with your decisions, but they will always respect your consistency. Let your actions and choices match your values. Standards will change when the world evolves but values remain static.”

Delivering the second keynote address, Reverend Mrs. Rosemond Anaba, Vice President of Eastwood Anaba Ministries, encouraged women to embrace their uniqueness and tap into their full potential.

“A woman redefined is a call to rediscover your unique identity, purpose, and values, in line with God’s foundational design and intent for your life. Beyond finding your purpose, build discernment, a supportive network, substance, and courage.”

The Convenor of the conference, Reverend Anthony Dzadzra, said the annual gathering was aimed at redefining womanhood through faith and purpose, while correcting the warped stereotypes of women formed by culture and socialisation.

BY TIMES REPORTER

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