Highlife To The World Kicks Off In Barcelona

Scenes from the launch

 

The much-awaited ‘Highlife to the World (H2TW) – The Black Star Experience 2027’ campaign to promote Ghana’s iconic sound across the globe, was officially launched at the Seasea Club in Barcelona, Spain, on August 2, 2026.

The launch, which was led by Ghana’s Ambassador to the Kingdom of Spain, Mrs. Kalsoume Sinare Baffoe, and the Executive Secretary of Creative Arts Agency, Gideon Aryeequaye, was graced by leading music industry personalities and other dignitaries.

The campaign is expected to feature workshops, masterclasses and concerts in selected cities across Africa, Asia, Europe and the Americas, as part of activities marking Ghana’s 70th independence anniversary.

“The Creative Arts Agency sees the campaign as a useful forum to put talented Ghanaian creatives on international platforms, with the key goal of promoting and preserving Highlife for future generations,” said Gideon Aryeequaye.

The night featured performances from Jupitar, Bessa Simons, Obrafour, Stonebwoy and the Lucky Star Band, with opening sets by DJ Logs, DJ Demo, DJ King Solo, and Nigerian guest DJ Enny.

Presidential Aide and Coordinator of the Black Star Experience, Rex Omar; Ghana’s Permanent Delegate to UNESCO in Paris, Meredith Naakai Lamptey; and Kalsoume Sinare Baffoe, all pledged their support to ensure “2027 sees Highlife colours flying high as we gear up for Ghana @70.”

Ms. Lara Torres, Events Lead at Seasea Club, noted: “We are so excited to support a brand as big as the one that birthed Afrobeat. We hope to host H2TW every year for our audience.”

H2TW is organised by Showbiz Africa, Musicians Union of Ghana (MUSIGA), Black Star Experience, Benayacon, and the Ghana Embassy in Madrid, in collaboration with the Ministry of Tourism, Culture and Creative Arts, Ministry of Foreign Affairs, Creative Arts Agency, Ghana Tourism Authority and the National Folklore Board.

The full roadmap for H2TW 2027 will be unveiled later this year at a Highlife Festival to be hosted by Laboma Beach Resort, in Accra.

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