GTA begins 2026 agenda with stakeholder meeting 

The Ghana Tourism Authority (GTA) has opened its 2026 engagement calendar with a high-level stakeholders’ meeting to outline priorities for the year.

The meeting, the first of its kind in 2026, brought together representatives from the hospitality industry, tour operators, event promoters, cultural and heritage institutions, allied service providers and senior management of the Authority.

Mrs Maame Efua Houadjeto, Chief Executive Officer of the GTA, reaffirmed the Authority’s commitment to deeper, structured and sustained stakeholder engagement, stressing that collaboration was critical to consolidating recent gains in the sector.

“This year, our engagement with industry stakeholders will be more deliberate, more consistent, and more results-driven,” she said.

Mrs Houadjeto noted that tourism development could not be pursued in isolation, adding that closer collaboration would help align priorities, improve standards and strengthen the sector’s global competitiveness.

“Tourism cannot grow in silos. Our focus is to work closely with stakeholders, listen more, align better, and build a sector that is professional, competitive, and globally respected,” she stated.

She said capacity building and training would be a major focus for the Authority in 2026, aimed at enhancing service delivery, improving operational standards and elevating the visitor experience nationwide.

“Training is no longer optional. To protect Ghana’s tourism brand and remain competitive, we must continuously upgrade skills, improve service delivery, and professionalise every layer of the sector.

“The GTA will prioritise targeted training programmes to support industry players and raise standards across board,” she said.

Reflecting on recent achievements, Mrs Houadjeto cited the impact of the “December in GH” initiative as evidence of effective public-private collaboration but emphasised that the focus in 2026 would be on consolidation to ensure long-term sustainability.

She outlined priority areas for the year, including strengthening “December in GH” as a structured tourism economy, deepening heritage and cultural tourism, expanding domestic tourism initiatives, enforcing standards and compliance, and driving innovation through strategic partnerships.

Mrs Houadjeto reiterated the GTA’s resolve to maintain open and consistent engagement with stakeholders throughout the year to build a resilient, inclusive and high-performing tourism industry.

Participants welcomed the initiative and pledged to work closely with the Authority to grow the sector, create employment opportunities and enhance Ghana’s position as a preferred tourism destination.

GNA

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