Airtel’s 5X Promo making waves among customers

Patronage of Airtel’s “Obolobo, its big” 5X promotion, has according to the company gone up beyond its expectations -- as more and more customers continue to enjoy 500% free bonus on the amount they spend daily on the network.

The head of Corporate Communications and External Affairs at Airtel, Donald Gwira, explained that the uniqueness of the 5X promotion lies in the fact that customers are rewarded for just transacting their usual activities on the network without having to subscribe to it or pay to join. It is therefore not surprising, according to him, that it has caught on so well with customers.

“It’s about the bonus. Every customer on the Airtel network has the opportunity to enjoy bonus worth five times, that is 500%, more than he/she spends a day; and for your information, this is not standardised for all customers -- the target and bonus are set based on the unique usage patterns of each individual customer,” he added.

Explaining the mechanics of the promo, he stated that Airtel rewards each customer for using the network. “Whenever you use your phone on Airtel to talk, text, surf, or use other services up to a predefined limit, you automatically receive five (5) times of the amount you spent as bonus, which you are free to use on the network till midnight that day,” he explained.

He added that customers can call 141 short code or type *141# to find out their target for the day, so they are aware of how much they need to spend to get their bonus.

Responding to customers’ reaction to the 5X promo, the Chief Operations Officer at Airtel Ghana, Mrinal Roy, indicated that as a company Airtel always seeks to introduce promotions, products and services that meet and exceed customer expectation. He expressed satisfaction that 5X has caught on so well with the public.

“Our promotions are always designed to meet customer’s needs. Therefore, the rationale behind this was to give instant rewards to customers as they use their Airtel lines,” he explained.

Read Full Story